Restaurants are the biggest buyer of matches, and the decline in smokers hasn't really affected our sales because people still LOVE to have matches in the house and they have a LONG promotional shelf life. When was the last time someone threw away matches? Probably never. You need matches for the occasional cigar smoker who visits your home, for poker nights, and for we even use them when our electric grill igniter is acting up (don't ask us about our eyebrows)
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