It seems like beer and liquor companies never run out of ideas when it comes to promotions, and the adirondack hockey stick chairs customized with a company logo is the coolest promo that we have seen in a very long time. My friend was in a bubble hockey tournament a couple years ago that was sponsored by a Canadian beer company, and he ended up winning the regional tournament. All he got for a prize was a jersey, which was pretty darn cool, but I think just about anyone would be more excited if they had a genuine wood adirondack hockey stick chair in their "man cave". These chairs are just phenomenal looking, and are a great promo for any company that knows what classy furniture looks like.